Privacy Policy

Bright Right Electric / Bright Right LLC
Last Updated: August 19, 2026

Bright Right LLC, doing business as Bright Right Electric (“Bright Right,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide when visiting our website, requesting electrical services, communicating with us, or otherwise interacting with our business.

This Privacy Policy explains what information we may collect, how we use it, when it may be shared, and the choices available to you.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

Name
Email address
Telephone number
Service address
Billing address
Information submitted through website forms
Details about the electrical services you are requesting
Appointment and scheduling information
Estimates, proposals, invoices, and project information
Communications with our company
Photographs or other information you voluntarily provide regarding a project
Other information you choose to provide

We may also automatically collect certain information when you visit our website, including:

IP address
Browser type
Device type
Operating system
Pages visited
Referring website or source
Approximate geographic location derived from your IP address
Date and time of website visits
Interactions with our website
Advertising campaign information
Conversion and attribution information

2. How We Collect Information

Information may be collected when you:

Submit a contact or estimate request
Call or text Bright Right
Schedule an appointment
Request electrical services
Accept an estimate or proposal
Enter into a contract with us
Make a payment
Communicate with our employees or representatives
Interact with our advertisements
Visit or interact with our website

We may also receive information from advertising platforms, analytics providers, scheduling systems, customer relationship management systems, payment processors, and other service providers used to operate our business.

3. How We Use Your Information

Respond to inquiries
Provide estimates and proposals
Schedule electrical services
Perform contracted services
Communicate regarding appointments and projects
Process payments and invoices
Provide customer support
Send service-related communications
Maintain customer and project records
Improve our website and services
Measure advertising effectiveness
Understand how visitors use our website
Prevent fraud, abuse, or security incidents
Comply with legal and regulatory requirements
Protect the rights, property, and safety of Bright Right, our customers, and others

We may also use information for advertising and marketing purposes as described below.

4. Google Ads and Advertising Technologies

Bright Right uses Google Ads and may use related Google advertising and measurement technologies.

These technologies may use cookies, pixels, tags, device identifiers, and similar technologies to understand how visitors interact with our website and advertisements.

For example, if you click a Bright Right advertisement on Google and subsequently submit a contact form, make a telephone call, or complete another defined action, Google advertising technologies may help us understand that the interaction resulted from our advertisement.

Information collected through these technologies may be used for:

Advertising measurement
Conversion tracking
Campaign attribution
Measuring calls or leads generated by advertisements
Understanding advertisement performance
Optimizing advertising campaigns
Building or using advertising audiences, where enabled
Remarketing or showing advertisements to previous website visitors, where enabled

Google may process information collected through these technologies in accordance with Google's own privacy policies and advertising practices.

5. Google Analytics and Website Analytics

We may use Google Analytics or similar analytics services to understand how visitors interact with our website.

Analytics technologies may collect information such as:

Pages viewed
Time spent on the website
Approximate geographic region
Device and browser information
Referral source
Website interactions
Traffic and usage patterns

We use this information to understand website performance, improve the customer experience, and evaluate our marketing.

6. Cookies and Similar Technologies

Our website and third-party services used on our website may use cookies, pixels, tags, scripts, local storage, and similar technologies.

These technologies may be used for:

Essential website functionality
Website security
Remembering preferences
Analytics
Advertising measurement
Conversion tracking
Marketing and remarketing
Understanding website traffic and performance

Some cookies are necessary for website operation, while others may be used for analytics or advertising.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and similar technologies.

7. Calls, Forms and Lead Information

When you contact Bright Right through a website form, telephone call, advertisement, or other lead source, we may collect and retain information necessary to respond to your inquiry and provide services.

We may use third-party systems to route, measure, or manage inquiries generated by advertising campaigns.

If call-tracking technology is used, information such as the telephone number used, call source, date, time, duration, and advertising campaign associated with the call may be collected.

If calls are recorded, we will provide notice and obtain consent when required by applicable law.

8. Text Messages

If you provide your mobile telephone number and consent to receive text messages from Bright Right, we may use that number for communications relating to your inquiry, appointment, estimate, project, or services.

Marketing text messages will only be sent where appropriate consent has been obtained.

Consent to receive marketing text messages is not a condition of purchasing services.

Message and data rates may apply. Message frequency may vary.

You may opt out of text messages by replying STOP. You may reply HELP for assistance.

Mobile information obtained for text-message communications will not be sold or shared with third parties for their own marketing or promotional purposes. Information may be provided to service providers that assist us in delivering communications and operating our business.

9. How We Share Information

We may disclose personal information to third parties that help us operate our business and provide services, including:

Website hosting providers
Customer relationship management providers
Scheduling and communication providers
Payment processors
Accounting providers
Advertising platforms
Analytics providers
Email and text-message service providers
Call-tracking providers
IT and security providers
Contractors and subcontractors when necessary to perform services
Professional advisors

These parties may process information as necessary to provide services to Bright Right.

We may also disclose information when reasonably necessary to comply with law, legal process, governmental requests, protect our legal rights, investigate fraud or security issues, or protect the safety of our customers and others.

10. Sale and Sharing of Personal Information

Bright Right does not sell customer contact information to data brokers or unrelated third parties for monetary compensation.

Certain advertising technologies, however, may involve disclosures of online identifiers or website activity to advertising platforms. Depending on the technology used and applicable California law, some of these activities may constitute “sharing” of personal information for cross-context behavioral advertising even when no money is exchanged.

Where required by applicable law, California residents may have the right to opt out of such sharing.

11. California Privacy Rights

Depending upon applicable law and Bright Right's legal obligations, California residents may have certain rights regarding their personal information.

These rights may include the right to:

Know what categories of personal information are collected
Request access to certain personal information
Request correction of inaccurate personal information
Request deletion of certain personal information
Opt out of the sale or sharing of personal information when applicable
Limit certain uses of sensitive personal information when applicable
Receive equal service and pricing when exercising applicable privacy rights

Not every right applies in every circumstance. Certain information may also be retained when permitted or required by law, including information necessary for contracts, transactions, warranties, accounting, regulatory compliance, dispute resolution, or legal obligations.

12. Your Advertising Choices

You may control or limit certain advertising personalization through your browser settings, device settings, cookie preferences, and advertising-platform controls.

You can also adjust how Google uses information for personalized advertising through Google's advertising privacy and personalization controls.

Browser settings may allow you to block or delete cookies. Disabling certain cookies may affect website functionality.

Where required, our website may provide additional mechanisms for opting out of advertising-related cookies or the sharing of personal information.

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and warranty records, satisfying accounting requirements, resolving disputes, enforcing agreements, and complying with legal obligations.

Retention periods may vary depending upon the type of information and the nature of our relationship with you.

14. Data Security

Bright Right uses reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, electronic transmission, storage system, or method of communication can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

15. Payment Information

Payments may be processed using third-party payment processors.

When payment information is submitted directly through a third-party payment provider, that provider may collect and process payment-card or financial information according to its own privacy and security practices.

Bright Right may retain transaction records without retaining complete payment-card information.

16. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, maps, reviews, social media services, manufacturers, or other online resources.

Bright Right does not control the privacy practices of independent third parties. Their collection and use of information are governed by their respective privacy policies.

17. Children's Privacy

Our website and electrical services are intended for adults and property owners, tenants, businesses, and other persons seeking electrical services.

We do not knowingly collect personal information from children under 13 through our website.

18. Changes to This Privacy Policy

Bright Right may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.

When this policy is updated, the revised version will be posted on this page and the “Last Updated” date will be changed.

19. Contact Us

If you have questions about this Privacy Policy or Bright Right's privacy practices, please contact:

Bright Right Electric / Bright Right LLC
1150 Holly Avenue
Rohnert Park, CA 94928
CSLB License #1156335

Please include sufficient information for us to understand and respond to your request.